Advertising & Marketing - Australia

Full-service legal advice on intellectual property for marketing and advertising

Are you a brand owner, media organisation or advertising agency? We can advise you on the systems and strategies you need to ensure regulatory compliance, to defend and pursue claims, and to minimise the risk of complaints or litigation.

Our full-service intellectual property (IP) capability extends to contracts and agreements, trade practices, consumer protection, direct, internet and mobile marketing, social media, branding, licensing, and promotions.

More than technical excellence

As a client, you benefit not only from our technical excellence but also from our strong relationships with regulators and specialised understanding of the unique regulatory requirements within certain sectors. These include fast-moving consumer goods (FMCG), beverages, telecommunications and media, financial services and pharmaceutical.

We work closely with you to help you avoid and resolve disputes. In the event of a dispute, we draw on our track record of running landmark cases involving passing off, misleading and deceptive conduct and infringement of IP rights.

Our advice on IP for marketing and advertising includes:

  • All aspects of advertising and marketing law, from product innovation and development to promotions, packaging, copy review, advertising contracts, campaigns and celebrity endorsements
  • All aspects of brand development, clearance, protection and exploitation in advertising and marketing, including copyright clearance
  • Dealing with disputes arising from false or misleading claims in advertising campaigns
  • Social media, advertising standards, Australian Consumer Law and ACCC issues, sponsorships, sports law and ambush marketing
  • Cross-sector experience 
  • We act for advertising agencies, well known international consumer products companies, retailers, manufacturers, FMCG, luxury goods and pharmaceutical companies.

We have a full team specialising in this area.

Discover our latest insights into legal issues affecting your business

On 8 September 2021, the High Court handed down its highly anticipated judgment in the case of Fairfax Media Publications Pty Ltd v Voller; Nationwide News Pty Limited v Voller; Australian News...

14 September 2021

.au Domain Administration Limited (auDA), the entity responsible for developing and administering rules for .au domain names, has announced that from 24 March 2022, entities will be able to register ...

06 September 2021

In a recent case a Federal Court judge found that the presentation of information to customers on a mobile phone screen was misleading in some circumstances.

10 May 2021

Is it a good idea to sue for defamation if there is a post on social media that you do not like? A recent legal action is a warning to using the courts to resolve such disputes.

14 December 2020

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