IP Licensing & Exploitation

We help you make the most of intellectual property licensing and exploitation

As a King & Wood Mallesons client, you get a law firm that is with you through every step of the intellectual property journey – from initial concept through to protection, exploitation and enforcement. You get legal advice that combines knowledge of IP licensing and exploitation law with commercial expertise to maximise the value of your assets.

Our lawyers’ advice covers all aspects of drafting and negotiating commercial agreements. And they work with clients in industries such as pharmaceuticals and medical devices; luxury goods; home furnishing, homeware and interior design; electronics, software, computing and telecommunications; merchandising; toys; music, film and television broadcasting; digital media; hotels, restaurants and leisure; and betting and gaming.

Our advice on the commercial exploitation of intellectual property includes:

  • Agency, distribution and franchising
  • Publishing and merchandising
  • E-commerce
  • Outsourcing
  • Licensing and transfers of IP rights
  • Sale of goods and services
  • Marketing and sponsorship
  • Technology transfer and research and development agreements.

Ranked as the top law firm in patent litigation and licensing in China by Intellectual Asset Management in their IAM Patent 1000 list

We have a full team specialising in this area.

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